Backyard homes,
from first click.
The marketing team built for ADU and casita builders. Homeowners price their backyard home, answer the lot questions you need, and get followed up for the months it takes them to decide.
Backyard Budget
New lead1-bed casita, 600 sq ft
- Use
- Mom moving in
- Lot
- Alley access
- Budget
- $150k-$200k
- Booked
- Site visit, Tue
Follow-Up
Planning stage
- Leads warming up34
- Site visits8
- Designs signed3
Lender Partners
HELOC pre-approval
Lender sent a ready buyer
What lands on your phone (example)
What holds most ADU builders back
Long decisions
Homeowners think about an ADU for six months or more, and most builders stop following up.
Lots of dreamers
Half the calls are curious, not ready, and you can't tell which half before a site visit.
Zoning questions
Every homeowner asks if it's allowed on their lot, and answering takes hours.
Financing scares people off
A $150,000 project feels impossible until someone explains how to pay for it.
What we do for ADU builders
Our core services come first, because they're what we do best. The rest are built specifically for ADU builders. Every plan is personalized, so you pick what you need.
Outreach
Our team does the outreach for you, calling and emailing the local partners, past customers and businesses that can send you steady work. Real conversations, not spam.
Core service
AI Receptionist
An AI receptionist answers your calls 24/7, sounds like a real person, answers questions about your services, and never lets a customer hit voicemail.
Core service
Lead Qualifying & Calendar Booking
We qualify every lead for you. The AI asks the right questions, filters out the tire-kickers, and books the good ones straight into your calendar.
Core service
AI Website Chatbot
A chatbot on your website that answers questions, gives price ranges and books appointments while visitors are still on the page, day or night.
Core service
Missed-Call Text-Back
Every missed call gets a text back in seconds, so the customer talks to you instead of calling the next business on Google.
Core service
SEO & AI Search
Show up on Google, Google Maps and ChatGPT when people nearby search for what you do.
Core service
Google Profile on Autopilot
Your Google Business Profile kept fresh every week with new posts, photos of your work, up-to-date services and hours, and a reply to every review. An active profile is what moves you up on Google Maps.
Core service
Social Posts on Autopilot
Send us photos of your work. We turn them, and your best 5-star reviews, into posts on Facebook, Instagram and LinkedIn every week, so your pages stay active while you stay busy.
Core service
Short Videos From Your Photos
We turn your photos into short videos and post them to TikTok, YouTube and your Google profile, with the titles and descriptions written for you.
Core service
Review Checkup
We reach out to your past customers to collect the reviews you never asked for, then set up automatic review requests after every future job or visit.
Core service
Website
A fast, professional website built for your business, hosted and kept updated, and made to turn visitors into calls and bookings.
Core service
Backyard Budget Calculator
Homeowners pick size and finishes and see a real budget range, so you only meet serious buyers.
For ADU builders
Lot Check Form
Lot size, setbacks, alley access and utilities gathered before the first call.
For ADU builders
Long-Cycle Follow-Up
Months of helpful texts and emails, so you're the builder they call when they're finally ready.
For ADU builders
Lender Partners
Local lenders who explain HELOCs and construction loans, and send you buyers who are ready.
For ADU builders
See what your customers would see
Backyard Budget Calculator
Homeowners pick the size and finish level and see a realistic budget range, so only serious buyers book a site visit.
- Uses your real build costs
- Lot details come with every lead
- Books site visits to your calendar
What will a backyard home cost?
DemoBuild
Finish level
Estimated price
$150,000 to $240,000
About $250 to $400 per sq ft.
Example pricing for this demo. Your version uses your own prices.
We run your ads.
Google and Facebook ads built for ADU builders, aimed at the customers you actually want and the towns you actually serve. We write them, run them, and cut what isn't bringing in work.
It's your ad account and the spend goes on your own card, so you always see exactly where the money goes. Ads are part of every plan we build.
Google Search ads
Show up at the top of Google when someone nearby is searching for exactly what you do.
Local Services Ads
Pay-per-lead ads with Google's trust badge at the very top of the page, where Google offers them for your industry.
Facebook & Instagram ads
Offers, seasonal pushes and reminders shown to people in your area, plus everyone who already visited your site.
Tracking on every dollar
Every call and form is tracked, so you see what each lead and each customer cost you.
Built around your business
These are starting points, not fixed bundles. Every plan is personalized: you decide what you want from us, keep what helps, and drop what doesn't. Every plan includes ads.
Foundation
Everything an ADU builder needs to price backyard homes, screen out dreamers and get great reviews.
- ✓Outreach
- ✓AI Receptionist
- ✓Lead Qualifying & Calendar Booking
- ✓AI Website Chatbot
- ✓Missed-Call Text-Back
- ✓SEO & AI Search
- ✓Google Profile on Autopilot
- ✓Social Posts on Autopilot
- ✓Short Videos From Your Photos
- ✓Review Checkup
- ✓Website
- ✓Backyard Budget Calculator
- ✓Lot Check Form
- ✓Google & Facebook ads, set up and managed for you
- ✓Monthly results report
Full Build
Foundation plus long-cycle follow-up, lender and realtor partners, family suite and rental income pages.
- ✓Everything in Foundation
- ✓Long-Cycle Follow-Up
- ✓Lender Partners
- ✓Local Services Ads and retargeting
- ✓Monthly strategy call
- ✓Priority support
Want something different? Build your own.
Pick only the systems you want, just ads, or just a new website and Google profile. Tell us what matters to you and we'll put together a plan that fits.
Straight answers
The budget calculator shows a realistic range up front, and the lot check form gathers details before you spend time on a visit.
Is your city still open?
We only work with one ADU builder per city. Check yours before a competitor claims it.