Backyard dreams.
Booked a year out.
The marketing team built only for pool builders. Buyers who know their budget before they call, customers who stay calm through the build, and neighbors who want what they see over the fence.
Pool Line
New leadGunite pool + spa
- Budget
- $90k to $120k
- Yard
- Fenced, flat
- Town
- Ballantyne
- Swim by
- Next Memorial Day
Build Tracker
The Patel pool, week 6
- DigDone
- Steel & plumbingDone
- GuniteFriday
Neighbor Drop
52 postcards sent
Around the Patel build
What lands on your phone (example)
What holds most pool builders back
Dreamers, not buyers
Lots of people want a pool. Few know what it costs, and you spend nights on design meetings that go nowhere.
The build-phase phone calls
Customers get anxious during a months-long build and call constantly asking what's next.
Long, expensive sales cycle
A pool is a $60k to $150k decision. Without follow-up, buyers drift to whoever stayed in touch.
Every customer is a one-time sale
Once the pool is done, the service, repair and remodel work goes to someone else.
What we do for pool builders
Our core services come first, because they're what we do best. The rest are built specifically for pool builders. Every plan is personalized, so you pick what you need.
Outreach
Our team does the outreach for you, calling and emailing the local partners, past customers and businesses that can send you steady work. Real conversations, not spam.
Core service
AI Receptionist
An AI receptionist answers your calls 24/7, sounds like a real person, answers questions about your services, and never lets a customer hit voicemail.
Core service
Lead Qualifying & Calendar Booking
We qualify every lead for you. The AI asks the right questions, filters out the tire-kickers, and books the good ones straight into your calendar.
Core service
AI Website Chatbot
A chatbot on your website that answers questions, gives price ranges and books appointments while visitors are still on the page, day or night.
Core service
Missed-Call Text-Back
Every missed call gets a text back in seconds, so the customer talks to you instead of calling the next business on Google.
Core service
SEO & AI Search
Show up on Google, Google Maps and ChatGPT when people nearby search for what you do.
Core service
Google Profile on Autopilot
Your Google Business Profile kept fresh every week with new posts, photos of your work, up-to-date services and hours, and a reply to every review. An active profile is what moves you up on Google Maps.
Core service
Social Posts on Autopilot
Send us photos of your work. We turn them, and your best 5-star reviews, into posts on Facebook, Instagram and LinkedIn every week, so your pages stay active while you stay busy.
Core service
Short Videos From Your Photos
We turn your photos into short videos and post them to TikTok, YouTube and your Google profile, with the titles and descriptions written for you.
Core service
Review Checkup
We reach out to your past customers to collect the reviews you never asked for, then set up automatic review requests after every future job or visit.
Core service
Website
A fast, professional website built for your business, hosted and kept updated, and made to turn visitors into calls and bookings.
Core service
Pool Budget Estimator
Buyers pick a pool type and add-ons and see a realistic budget on your website before they ever book a design meeting.
For pool builders
Design Consult Booker
Design meetings booked online with budget and timeline questions, so you only sit down with real buyers.
For pool builders
Build Tracker
Customers get automatic updates at every stage (dig, steel, gunite, tile, plaster, startup), which means far fewer “what's happening?” calls.
For pool builders
Backyard Pages
Every finished pool becomes a page with photos that ranks in that town and sells the next one.
For pool builders
See what your customers would see
Pool Budget Estimator
Buyers see a realistic budget in 30 seconds. The people who book a design meeting already know the range, so your time goes to real projects.
- Uses your prices and the pools you build
- Every lead texts straight to your phone
- Filters out dreamers before the meeting
What will my pool cost?
DemoProject
Estimated price
$50,000 to $90,000
Final price after a free visit.
Example pricing for this demo. Your version uses your own prices.
We run your ads.
Google and Facebook ads built for pool builders, aimed at the customers you actually want and the towns you actually serve. We write them, run them, and cut what isn't bringing in work.
It's your ad account and the spend goes on your own card, so you always see exactly where the money goes. Ads are part of every plan we build.
Google Search ads
Show up at the top of Google when someone nearby is searching for exactly what you do.
Local Services Ads
Pay-per-lead ads with Google's trust badge at the very top of the page, where Google offers them for your industry.
Facebook & Instagram ads
Offers, seasonal pushes and reminders shown to people in your area, plus everyone who already visited your site.
Tracking on every dollar
Every call and form is tracked, so you see what each lead and each customer cost you.
Built around your business
These are starting points, not fixed bundles. Every plan is personalized: you decide what you want from us, keep what helps, and drop what doesn't. Every plan includes ads.
Shallow End
Everything a pool builder needs to find real buyers and keep customers calm through the build.
- ✓Outreach
- ✓AI Receptionist
- ✓Lead Qualifying & Calendar Booking
- ✓AI Website Chatbot
- ✓Missed-Call Text-Back
- ✓SEO & AI Search
- ✓Google Profile on Autopilot
- ✓Social Posts on Autopilot
- ✓Short Videos From Your Photos
- ✓Review Checkup
- ✓Website
- ✓Pool Budget Estimator
- ✓Design Consult Booker
- ✓Build Tracker
- ✓Backyard Pages
- ✓Google & Facebook ads, set up and managed for you
- ✓Monthly results report
Deep End
Shallow End plus neighbor marketing, partner outreach and service routes that pay every month.
- ✓Everything in Shallow End
- ✓Local Services Ads and retargeting
- ✓Monthly strategy call
- ✓Priority support
Want something different? Build your own.
Pick only the systems you want, just ads, or just a new website and Google profile. Tell us what matters to you and we'll put together a plan that fits.
Straight answers
It scares away the people who were never going to buy, which saves you nights of design meetings. Real buyers appreciate knowing the range up front.
Is your city still open?
We only work with one pool builder per city. Check yours before a competitor claims it.